Case Study: Jenius boosts conversions with TikTok for Business Creative Program

Utilizing TikTok's Creative Program to scale customer acquisition efforts for a digital banking app

Jenius, a digital banking app, needed to refresh its campaign creatives as their existing ads had lost momentum and were hurting business objectives. To address this challenge, Jenius turned to TikTok for Business and its TikTok Creative Program to help revitalize interest and improve customer acquisition.

With TikTok for Business, Jenius worked with official Creative Marketing Partner Buzzo through the TikTok Creative Program to produce more engaging performance video creatives, supported by data-driven guidance on what would resonate on TikTok. The result was a 45% increase in conversions, a 15% increase in registrations, and a 21% lower CPA, while also giving Jenius stronger insight into creating effective TikTok creatives.

Jenius