Case Study: Maple Leaf achieves 20.6% ad recall lift and mass awareness for 50/50™ with TikTok for Business

Utilizing real content to provide a real solution to a real problem

Maple Leaf wanted to drive mass awareness for a new “fusion protein” category and promote its Maple Leaf 50/50™ product line to families looking to eat less meat. To reach that audience with authentic, relatable creative, they worked with TikTok for Business and leveraged platform-native formats and a premium TopView placement.

TikTok for Business ran a TopView campaign using real Canadian family footage and repurposed broadcast-inspired creative, delivering strong results: roughly 1.3M clicks, about 7.8M video views, a 20.6% lift in ad recall, a +5.4% increase in ad awareness and a positive brand lift. The campaign achieved mass awareness and encouraged Canadians to try Maple Leaf 50/50™, demonstrating the impact of TikTok for Business’s solution.

Maple Leaf