Case Study: MANSCAPED achieves 38% higher conversion volume with TikTok for Business Smart+

Utilizing always-on strategies to drive product awareness and customer acquisition

MANSCAPED® partnered with TikTok for Business to increase sales of its premium male grooming products and reach more men with its brand story. The company wanted to expand its audience and drive more conversions while promoting products like The Lawn Mower® 5.0 Ultra through TikTok’s engaged, creative platform.

Using TikTok for Business Smart+ campaigns, MANSCAPED® streamlined campaign setup, leveraged AI-driven automation, and optimized creative performance in real time. The test group delivered a 38% increase in conversion volume, 38% lower CPA, and 37% higher ROAS versus control, showing strong performance gains from TikTok for Business.

Manscaped