Case Study: Dermanostic achieves more newsletter sign-ups with TikTok for Business Lead Generation

Using TikTok’s brand new Lead Generation solution to drive newsletter subscriptions

Dermanostic, an online app-based dermatology service in Germany, wanted to deepen engagement with its existing TikTok follower base of about 100,000 people and cost-effectively increase newsletter sign-ups. TikTok for Business supported this goal with Lead Generation ads designed to capture interest from users already engaging with the brand.

TikTok for Business ran native In-Feed Lead Generation ads in the For You Feed with short pre-populated forms that let users submit their details without leaving the platform. The campaign delivered strong performance, reducing CPM by 60% and CPL by 80%, while generating more than 1,000 newsletter sign-ups.

Dermanostic

Annika Rentel

Marketing Associate