Case Study: Iberdrola drives 3.6M+ impressions and strong community engagement for World Environment Day with TikTok for Business

Using reactive ads as a force for good by raising awareness for World Environment Day, and boosting exposure within the TikTok community in Spain

Iberdrola, one of the world’s largest energy providers and the number one producer of wind power, aimed to raise awareness for World Environment Day and boost brand exposure with younger audiences on TikTok. To support this moment, Iberdrola partnered with TikTok for Business and used a reactive One Day Max In-Feed Ad to reach the platform’s community in a native, culturally relevant way.

TikTok for Business ran the reactive One Day Max In-Feed Ad — a guaranteed top-placement 15-second native spot — that contrasted the damage of fossil fuels with the promise of renewables. The campaign over-delivered against Spanish benchmarks, generating more than 3.6 million impressions, delivering 34% of all 3-second video views and achieving a 3.44% engagement rate, prompting substantial community conversation and awareness.

Iberdrola