Case Study: VND boosts lead generation with TikTok Direct Messaging Ads

VND lowers CPL by 54% with TikTok for Business

VND, a leading German language center in Vietnam, faced intense competition and needed a digital strategy to engage high-intent learners and generate a greater volume of qualified student leads at a lower cost. To achieve this, they partnered with vendor TikTok for Business and leveraged its TikTok Direct Messaging Ads with a Lead Generation objective.

The solution implemented by TikTok for Business enabled instant, two-way conversations with prospects directly on the platform, shortening the path to action. By working with a messaging partner to streamline workflows, VND could efficiently qualify enquiries in real time. This approach resulted in a 54% lower cost per lead, a 57% uplift in conversions, and a 22% increase in conversion rate compared to other platforms.

VND