Case Study: DIGIORNO Pizza boosts TikTok campaign performance with CreatorIQ analytics

Unlocking TikTok campaign measurement with CreatorIQ’s analytics

DIGIORNO Pizza worked with TikTok for Business and creator agency Reach Agency to launch a creator-led TikTok campaign, “DiGiorno Made Us Do It,” featuring creators like Kyle Exum, Erin Robinson, and Adem Shi. The brand’s challenge was to measure the impact of this first-of-its-kind TikTok activation beyond basic post engagement and gain a clearer view of campaign performance over time.

TikTok for Business, through CreatorIQ’s advanced influencer marketing analytics platform, gave DIGIORNO Pizza a 360-degree view of campaign results with customizable KPIs, top-content insights, and easy reporting. The campaign delivered a 22.2% view-through rate after two seconds and a 0.03% click-through rate, both beating benchmarks, while Kantar reported a 3.6% lift in brand awareness and a 6.8% improvement in consumer attitudes toward DIGIORNO Pizza.

DIGIORNO Pizza