Case Study: Creative Factory achieves more leads and sales with TikTok for Business

Unboxing digital oil paintings with Instant Page sales success

Creative Factory, a Malaysia-based maker of customised digital oil paintings, wanted to show its artwork to a wider audience, generate new leads, and drive sales and WhatsApp inquiries. To help with this, it turned to TikTok for Business to promote its unboxing-style content in a way that could reach more potential customers.

TikTok for Business ran a campaign using Spark Ads in a Reach and Video Views campaign and an Instant Page in a Traffic campaign to showcase the artwork and move users toward action. The effort delivered more than 2.1K conversion button clicks, a 1.5% CTR, and a 47% CVR, helping Creative Factory increase awareness and conversions.

Creative Factory