Case Study: Goodiebox boosts subscriber acquisition with TikTok for Business

Tapping into the TikTok community to drive conversions with efficient optimisation

TikTok for Business helped Goodiebox, Europe’s leading beauty subscription service, assess the effectiveness of its TikTok campaigns while increasing memberships and awareness across 13 European countries. The brand wanted to better understand what was driving conversions and improve performance on a key growth channel.

TikTok for Business supported Goodiebox with a Conversion Lift Study and TikTok-first InFeed ads featuring native, playful creative such as POV unboxing content. This approach led to a 64% increase in subscriber acquisition, a 66% reduction in customer acquisition cost, and a 50% drop in cost per click, with Goodiebox also reporting over 200% improvement in TikTok performance overall.

Goodiebox