Case Study: Berocca boosts energy brand awareness in Vietnam with TikTok for Business

Supplement with Energy Boosting in Vietnam

TikTok for Business helped Berocca® refresh its brand image in Vietnam by shifting consumer perception of Berocca® Performance Mango from a supplement associated with reducing stress and tiredness to a daily energy and alertness booster. The challenge was to generate broad awareness and make the brand top of mind for the afternoon energy slump.

TikTok for Business launched Berocca®’s first Branded Hashtag Challenge, #BeroccaMango2PM, supported by Brand Takeover, In-Feed Ads, a banner ad, Discover tab placement, and collaborations with celebrities and local creators. The campaign’s bright green visuals, catchy music, and dance challenge drove 248 million video views, 14 million engagements, and 70,000 participant videos, successfully repositioning Berocca® Performance Mango as an exciting energy-boosting brand.

Berocca®