Case Study: Superplay boosts Dice Dreams awareness in Thailand with TikTok for Business

Supercharging Superplay's Thailand performance using a brandformance approach

Superplay, a fast-growing game startup, wanted to boost awareness for its star game, Dice Dreams, in Thailand. To reach a highly engaged audience, Superplay turned to TikTok for Business and its immersive, sound-on, full-screen format, using a branded hashtag challenge to introduce the game in a fun and captivating way.

TikTok for Business launched #DiceDreamsChallenge with an official sound, creator support via Creator Marketplace, a pre-launch buzz plan, a One Day Max In-Feed Ad, and TopView reservation ads. The campaign delivered more than 270 million page views, 134 million engagements, 130,000 video creations, 132% of promised impressions, and 36,600 new followers, while also driving a strong organic lift, reducing cost per install, and helping push the game to the top of the App Store.

Superplay