Case Study: POPS Worldwide achieves 30% lower cost per install and 15% higher conversion rate with TikTok for Business

Staying ahead of the Vietnamese digital entertainment market with innovative branded solutions

POPS WORLDWIDE, a Vietnamese digital entertainment company, faced the challenge of standing out as streaming surged and cinemas closed during the COVID-19 pandemic. To drive app installs and promote its content, POPS WORLDWIDE partnered with TikTok for Business, leveraging the TikTok Creative Program (TCP) and In-Feed Ads.

Through TikTok for Business’s TCP, POPS WORLDWIDE worked with partner PLASTIQ Collective to produce 24 new creatives (film cuts and human-centric videos) and ran In-Feed Ads with an install objective, refreshing creative types to broaden appeal. The campaign delivered a 41% consumption lift, reduced cost per install by about 30%, increased conversion rate by 15%, and achieved 1.6x conversion volume.

POPS Worldwide