Case Study: Otto Insurance achieves 862% more leads with TikTok for Business

Spreading the brand message (and some Christmas cheer) to a young German audience

Otto Insurance worked with TikTok for Business to find new audiences and generate more quality leads for its online auto insurance marketplace while lowering cost per lead. The company wanted a direct response campaign that could scale profitably, and it used TikTok Ads Manager as part of its approach.

TikTok for Business and Otto Insurance launched In-Feed Ads with TikTok-first creative, broad targeting, and optimization through TikTok’s Events API and Value-Based Optimization. The campaign delivered 862% more leads, a 35% decrease in cost per lead, a 10% increase in lead conversions, and a 272% increase in margins, while also improving lead quality with more homeowners and fewer uninsured leads.

Otto