Case Study: Little Moons achieves massive sales growth and UK awareness with TikTok for Business

Sparking engagement and driving mass awareness for Little Moons in the UK

Little Moons, the UK mochi dessert brand, wanted to raise mass awareness and engagement with a new younger audience as demand for its products grew. TikTok for Business helped the company use TikTok to introduce the brand in a way that felt native to the platform while showcasing where customers could buy the product.

TikTok for Business launched Little Moons’ TikTok Business Account and supported it with a One Day Max In-Feed Ad to expand reach and deepen engagement. The campaign generated 6.7 million impressions and a 4.54% engagement rate, helped the account grow to over 137,000 followers, and contributed to a 1300% increase in Tesco sales in February versus December, along with the brand’s biggest ever sales week across UK grocery retail.

Little Moons