Case Study: Little Moons achieves massive UK awareness and sales growth with TikTok for Business

Sparking engagement and driving mass awareness for Little Moons in the UK

Little Moons, the UK mochi dessert brand, wanted to raise mass awareness and engagement with a new younger audience as its products gained popularity. TikTok for Business provided the platform to help the brand build momentum organically and connect with food-loving consumers in a native, social-first way.

Using a TikTok Business Account and a One Day Max In-Feed Ad, TikTok for Business helped Little Moons create authentic, thumb-stopping content that drove both awareness and demand. The campaign delivered 6.7 million impressions, a 4.54% engagement rate, over 137,000 followers, and a 1300% increase in Tesco sales in February versus December, contributing to the brand’s biggest ever sales week across UK grocery.

Little Moons

Ross Farquhar

Marketing Director