Case Study: MYX reduces cost per lead by 97% with TikTok for Business

Significantly reducing cost per lead by 97% using the Lead Generation objective

MYX, a personalized education program for students ages 18–24, wanted to increase awareness and drive registrations by reaching potential students more effectively. Working with TikTok for Business, MYX shifted its focus from parents to students and used TikTok’s Lead Generation objective to connect with its target audience.

TikTok for Business helped MYX use Spark Ads to amplify authentic student ambassador content, highlight campus life, and hook viewers quickly with short-form storytelling. In less than four months, MYX reduced cost per lead by 97% to $6.64, generated 2.3 million 2-second video views, and drove thousands of new leads, while also reporting 352% revenue growth against 82% less marketing spend.

MYX

Adam Levin

Chief Revenue Officer