Case Study: Mainline Menswear boosts online sales with TikTok for Business Collection Ads

Showcasing Mainline Menswear's latest products, and increasing conversions using Collection Ads

Mainline Menswear, a UK online retailer of men’s designer clothing, wanted to showcase its latest fashion products on TikTok and drive more online sales. Working with TikTok for Business, the brand looked for a way to reach fashion-minded users while making the shopping journey faster and easier.

TikTok for Business implemented Collection Ads, combining In-Feed Ads with an interactive storefront and curated product gallery to speed users through the purchase process without leaving the app. By using strong creative, audio, pinned products, and audience testing, Mainline Menswear achieved a 13% conversion rate, 6.3 million impressions, and a 1.4x return on ad spend.

Mainline Menswear

Joe Rutter

Mainline Menswear