Case Study: Save the Children boosts awareness campaign engagement with TikTok for Business

Save the Children launch their new awareness campaign in Spain

Save the Children partnered with TikTok for Business to help launch a new awareness campaign in Spain. Following a new Spanish law protecting minors against sexual abuse, the organization wanted to educate a broad audience across generations, empower victims to speak up, and break the taboo around the issue.

TikTok for Business supported the campaign with a Hashtag Challenge, #NoMeCalloChallenge, plus a TopView and One Day Max In-Feed Ad to amplify reach. The campaign also featured creator @huronarolera to demonstrate the challenge and encourage participation. Over six days, the effort generated 5.8 million video views, 22.1 million total engagements, and a 12.2% engagement rate, helping spread Save the Children’s message widely across Spain.

Save the Children