Case Study: The Farmer's Dog reduces CPA with TikTok for Business

Reducing CPA in just two months for fresh dog food subscription brand

The Farmer’s Dog, a fresh dog food subscription e-commerce brand, wanted to find new customers on TikTok who would convert into subscribers at a lower cost per acquisition while scaling. Working with TikTok for Business, the company aimed to reach adults 25+ in the US interested in pets.

TikTok for Business helped The Farmer’s Dog collaborate with creators to develop messaging about convenient, healthy dog food and then run Spark Ads using those creatives. By applying audience and creative optimizations, TikTok for Business helped reduce CPA by 62% and increase conversion rate by 5% in just two months, while generating 33M video views.

The Farmer's Dog