Case Study: Endel reduces CPI and CPA with TikTok for Business Spark Ads

Reducing CPA and promoting brand account with Spark Ads

Endel, the app for personalized soundscapes that help people focus, relax, and sleep, wanted to drive cost-efficient app installs through TikTok for Business while keeping LTV/CAC above 1 and CPI at or below $3. The company also wanted to test whether Spark Ads could improve campaign performance and support its brand account growth.

TikTok for Business used Spark Ads to promote Endel’s organic TikTok content, including soundscape videos and a product demo, through TikTok Ads Manager. The campaign delivered a CPI of $3 versus $7 with non-Spark ads, cut CPA by 2.2x, and generated 2.3 million video views for one promoted video, while also increasing engagement on Endel’s Business Account.

Endel

Vadim Chernikov

Head of Growth