Case Study: New Balance 574 achieves 6% awareness lift and 6.6% ad recall lift with TikTok for Business

Reaching new audiences at scale with TikTok branded solutions

New Balance 574 sought to drive awareness of its latest 574 sneakers among Gen Z and partnered with Polish agency Space Cat Industries to do so, turning to TikTok for Business to access its creator community and branded ad solutions. The goal was to reach and engage a young audience using TikTok’s innovative ad formats while proving the campaign’s brand impact.

TikTok for Business helped by having creators post organic videos that were then boosted as Spark Ads (In‑Feed) and supplementing those with non‑Spark In‑Feed ads via the self‑service platform during New Balance’s Gray Day event, with results measured by a Brand Lift Study. The campaign achieved a 6% lift in awareness and a 6.6% lift in ad recall, demonstrating strong reach and measurable brand impact.

New Balance 574