Case Study: AnimalHouse Fitness drives more efficient sales with TikTok for Business

Reaching fitness fanatics via automated targeting to drive sales

AnimalHouse Fitness partnered with TikTok for Business and its agency Kynship to launch its first TikTok campaign for MonkeyFeet, a first-of-its-kind fitness device that lets users lift weights with their feet. The challenge was to reach new fitness-minded customers and drive e-commerce sales efficiently by using TikTok as a performance channel.

TikTok for Business used Automatic Targeting alongside native In-Feed Ads built from creator content, customer testimonials, and podcast clips to help optimize delivery to likely converters. The campaign delivered 18% more cost-efficient CPAs than custom broad targeting, 12% more cost-efficient CPAs than a custom fitness interest audience, and 2x stronger complete payment rates versus custom broad targeting. Overall, TikTok for Business helped AnimalHouse Fitness achieve a CPA 13% better than goal and 59% more efficient than its 2021 results on a competitor platform.

AnimalHouse Fitness