Case Study: Taco Bell boosts UK awareness and engagement with TikTok for Business

Reaching a prime audience of young trailblazers and increasing awareness that Taco Bell is in the UK

Taco Bell worked with TikTok for Business to raise awareness that the brand had launched in the UK and to reach its target audience of young “masters of mess” who embody the “Live Mas” spirit. The challenge was to connect with this audience in a way that felt native to TikTok while building excitement around Taco Bell’s presence in the market.

Using TikTok for Business’s Creative Exchange Programme with partner Uncovered, Taco Bell created a suite of In-Feed Ads for auction with a reach and frequency objective, featuring creator @fktheproducer and imaginative skits built around Taco Bell products. The campaign outperformed benchmarks, delivering a 30% increase in click-through rate, a 552% increase in 2-second view-through rate, and a 375% increase in 6-second view-through rate.

Taco Bell

Lucy Dee

Head of Marketing