Case Study: Dorsal Bracelets reaches 5M+ users with TikTok for Business

Reaching 5M+ users with TikTok Hashtag Targeting and Shopify Pixel

Dorsal Bracelets, a sustainable jewelry brand focused on ocean conservation, wanted to expand beyond organic TikTok posts and reach a new audience while increasing sales through ads. Working with TikTok for Business, the brand looked for a way to better target interested users and improve performance on the platform.

TikTok for Business helped Dorsal Bracelets build a short-form creative strategy with strong hooks, under-25-second videos, educational ocean-conservation messaging, broad audience targeting, hashtag targeting for #jewelry, #ocean, and #bracelets, and Shopify Pixel integration. The campaign reached more than 5 million users, generated over 15 million video views, and delivered a .91% click-through rate, giving the brand confidence that TikTok is a key marketing channel.

Dorsal Bracelets

Chad Ross

Founder & Chief Executive Officer