Case Study: Vichy achieves 17% lead conversion and boosted awareness with TikTok for Business

Raising valuable awareness during high season, whilst generating quality leads

Vichy partnered with TikTok for Business to run a full-funnel campaign during the brand’s high season. The challenge was to drive broad awareness for its skincare products while also turning that attention into high-quality leads that could support sales.

TikTok for Business used a TopFeed Ad for mass awareness, supported by a mix of self-shot and polished creative, video view optimization, creator partnerships, and later retargeting plus lookalike audiences for Lead Generation. The campaign delivered a 17% conversion rate on lead ads, along with a +7.8% lift in ad recall and a +6.7% lift in awareness.

Vichy