Case Study: TaxDown boosts conversions and reach with TikTok for Business Spark Ads

Raising interest in tax returns exponentially with Spark Ads

TaxDown, Spain’s leading online income tax solution, wanted to boost interest in tax returns during tax season, reach as many people as possible, and convert them into active clients. Working with TikTok for Business, the company looked to use short-form video to make a complicated, technical topic feel simple, engaging, and accessible to a broad personal finance audience.

TikTok for Business implemented Spark Ads and TikTok In-Feed Ads, scaling TaxDown’s own organic posts and creator content to improve reach and performance. The campaign drove 47.7M video views, reached 3.2M people, and increased conversions by 14%, with conversion rate jumping from 6% to 20% after switching to Spark Ads and creators’ content.

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