Case Study: Doritos achieves 5M+ impressions, 4.7M video views and 1M clicks with TikTok for Business TopView

Promoting the Doritos Truth or Dare game to a young Dutch audience

Doritos wanted to build awareness for its new Truth or Dare game among a young Dutch audience and drove the campaign with TikTok for Business using its premium TopView placement. The goal was to create a highly visible, entertaining ad that showcased the game’s voice-assisted scenarios and drove traffic to the Doritos Netherlands page.

TikTok for Business ran a creator-led TopView ad with popular creator @saarbabyy that demonstrated the game and included a clear call to action. In one day the campaign delivered over 5 million impressions, 4.7 million video views, 1 million clicks, a CTR above 20%, an engagement rate over 22%, and grew the Doritos TikTok account by more than 7,000 followers.

Doritos