Case Study: Warner Music Asia achieves 13M+ unique user reach and 49M video views with TikTok for Business Auction Ads

Promoting dozens of major label musicians in five Asia-Pacific markets with TikTok Auction Ads

Warner Music Group (via its Warner Music Asia branch) needed to drive maximum awareness and engagement for 29 artists and 31 tracks across five Asia-Pacific markets, reaching diverse audiences—especially Gen Z—and directing them to full-length songs. To meet this complex, multi-market challenge they partnered with TikTok for Business, using Auction Ads managed through TikTok Ads Manager.

TikTok for Business ran targeted Auction Ad campaigns using music video creatives, optimizing for reach, traffic and 6‑second video views to surface ads to the most engaged viewers. The campaign reached about 13 million unique users, delivered 49 million video views with a 6‑second view-through rate of 19.6%, and secured ad inventory on average 80% below its CPC bid cost, driving efficient large-scale awareness.

Warner Music Group