Case Study: Gino-Canesten achieves a 5.2% lift in positive attitudes and 175K+ followers with TikTok for Business

Positively lifting attitudes and decreasing taboos around women's intimate health on TikTok

Gino-Canesten, a women's intimate health brand, partnered with TikTok for Business to launch its "Ïntensivão da PPK" campaign to encourage open conversations and help women understand intimate hygiene. The challenge was to break taboos, clarify common doubts and quickly grow a TikTok follower base by building a virtual school of creators and experts to educate female users.

TikTok for Business used TopView first-screen ads for mass awareness and In-Feed Ads targeted at women 18+, directing viewers to a Business Account full of creator and expert content with a "Know More" CTA. The campaign generated over 40 million impressions, a 21.6% engagement rate, 175K+ followers, and a Brand Lift Study recorded a 5.2% increase in positive attitudes among female users toward intimate health taboos.

Gino-Canesten