Case Study: American Eagle achieves 40% higher ROAS with TikTok for Business Video Shopping Ads

Piloting Video Shopping Ads to boost product sales and achieve higher ROAS

American Eagle, the apparel retailer, wanted to boost e-commerce sales and improve ROAS while promoting its summer collection on TikTok. Working with TikTok for Business, the brand looked for a new way to turn discovery into purchases through catalog-based shoppable video ads.

TikTok for Business helped American Eagle pilot Video Shopping Ads through API integration, using Dynamic Format and Dynamic Destination to automate creative and landing pages based on purchase intent. The campaign delivered 40% higher ROAS, 32% more efficient CPA, and 17% more efficient CPA versus account average, with American Eagle noting stronger performance than its other dynamic product ad efforts.

American Eagle

Wesley Jernigan

Manager, Brand & Performance Marketing