Case Study: amika boosts ad recall and purchase intent with TikTok for Business Top Feed

Perking up product awareness with Top Feed

amika, a Brooklyn-based hair care brand, wanted to raise awareness among women ages 18 to 34 for a limited-edition jumbo version of its best-selling perk up dry shampoo. To promote the anniversary launch and drive reach for the campaign, amika turned to TikTok for Business and its Top Feed ad solution.

TikTok for Business used Top Feed ads paired with a creator-led strategy, placing amika’s videos in the first in-feed ad slot and using reach and frequency controls to keep the brand top of mind. The campaign reached 7 million users, generated 19 million impressions, and delivered measurable lift, including a 6.1% increase in ad recall and a 2.1% increase in purchase intent.

amika