Case Study: Vessi achieves 2X+ higher ROAS with TikTok for Business Spark Ads

Partnering with TikTok star @kallmekris to drive strong ROAS

Vessi, a Vancouver-based direct-to-consumer brand known for waterproof sneakers, worked with TikTok for Business to drive a conversion-focused campaign and improve ROAS using TikTok’s Spark Ads format. The challenge was to scale creator-driven creative into a paid campaign that would drive traffic and conversions across the US and Canada while maintaining strong performance.

Vessi partnered with TikTok star @KallMeKris to produce a playful 50-second lo-fi video and used Spark Ads with a SHOP NOW CTA, optimizing for Traffic and Conversions in TikTok Ads Manager and testing Lowest Cost bidding. The TikTok for Business-led approach delivered strong results: 2X+ higher ROAS, 59% lower cost per purchase and 38% lower cost per click, producing a very positive ROI.

Vessi

Gabriel Scaglia Dias

Director of Growth