Case Study: MAKE UP FOR EVER boosts awareness and conversions with TikTok for Business

Partnering with makeup brand MAKE UP FOR EVER launch their new WATERTONE foundation to a young French audience

MAKE UP FOR EVER, the professional makeup brand, partnered with TikTok for Business to launch its new WATERTONE foundation to a young French audience. The company wanted to raise awareness for the product and reach new potential customers with content that felt native to TikTok.

TikTok for Business supported the campaign with In-Feed Ads and Collection Ads, plus creator-led content developed with French creators and boosted as ads. Over three weeks, the campaign delivered more than 11 million impressions and 10 million video views in France, while Collection Ads drove a 94% increase in conversion rate and a 51% decrease in cost-per-action versus benchmarks.

Make Up For Ever

Morgane Gourvennec

Social Media Manager