Case Study: Barry M achieves festive season growth with TikTok for Business

London agency helps their client achieve their Black Friday and Christmas goals

Ality helped Barry M Cosmetics test TikTok for Business during the Black Friday and Christmas 2021 season to promote festive skincare gift sets, including Advent Calendars and Stocking Fillers, while also reaching new customers for the brand. The agency wanted to see whether TikTok could effectively engage Barry M’s Gen Z-heavy audience and support seasonal sales goals.

Using TikTok for Business, Ality ran conversion campaigns, boosted organic posts with Spark Ads, set up the pixel through Shopify, and combined prospecting with retargeting to focus on likely buyers and previous engagers. The campaign delivered more than 790,000 reach, 3.8 million impressions, 20,000 clicks, a 1.39% engagement rate, and a 92% video view-through rate, helping Barry M hit its festive targets and plan to keep using TikTok’s branded solutions.

Ality