Case Study: Nespresso achieves 50% uplift in purchase intent and 70% uplift in ad recall with TikTok for Business

Lifting consideration metrics through creator collaboration during Vertuo product launch

Nespresso, the luxury coffee brand, needed to raise awareness and drive community participation for its new Vertuo line in Saudi Arabia and the United Arab Emirates. To boost consideration and interaction among TikTok users, Nespresso partnered with TikTok for Business to promote the product and engage local audiences.

TikTok for Business ran a Branded Hashtag Challenge (#CoffeeBeats) with top creators, an original branded track and a prize incentive, then amplified the UGC with TopView and In‑Feed ads directing users to the challenge page and sustaining creator-led engagement beyond the six-day push. The campaign delivered strong business impact: a 70% uplift in ad recall, 19% uplift in brand favorability and a 50% uplift in purchase intent.

Nespresso