Case Study: Guess boosts brand engagement and affinity with TikTok for Business

Lifting brand engagement and brand affinity among the young generation in the U.S

TikTok for Business helped Guess, the global fashion brand, promote its Fall’18 Denim Fit Collection to millennials and Gen Z during the back-to-school season. Guess wanted to build a confident, sexy, adventurous brand image while driving awareness and engagement among young consumers in the U.S.

TikTok for Business launched the #InMyDenim Hashtag Challenge, supported by official videos, influencer content, and a Brand Takeover to spark participation and visibility. Over a 6-day campaign, the effort generated more than 5,550 user-generated videos, 10.5 million video views, a 14.3% engagement rate, over 12,000 new Business Account followers, and a 16.5% CTR on the Brand Takeover, significantly boosting brand affinity.

Guess