Case Study: Worthy achieves lower CPA and higher conversions with TikTok for Business

Leveraging the TikTok for Startups Israel program to test and scale while generating impressive business results

Worthy, an online marketplace for pre-owned luxury goods such as jewelry, diamonds, and watches, needed a constant flow of new seller leads. Because sellers are often one-time contacts, the company had to keep finding new audiences and wanted to test TikTok as a performance channel through the TikTok for Startups Israel program.

Using TikTok for Business, Worthy tested TikTok ads with produced creatives, broad audience targeting, lookalike expansion, and male audience segments. The campaign drove strong performance, cutting CPA by 46% and CPC by 40%, while conversions exceeded the original plan by 440%; Worthy also increased its daily budget tenfold and turned the campaign into always-on activity.

Worthy