Case Study: Kooapps boosts Snake.io installs with TikTok for Business

Leveraging Spark Ads and collaborating with TikTok creators to drive awareness & app installs

Kooapps, a mobile gaming studio and publisher, wanted to increase brand awareness and app installs in the US for its flagship game Snake.io. To reach more gamers, Kooapps worked with TikTok for Business and leveraged TikTok Creator Marketplace to collaborate with creators whose content aligned with the game.

TikTok for Business helped Kooapps create short creator-led videos and amplify them with Spark Ads in App Install campaigns targeting a broad US audience. The campaign delivered a 67% uplift in US installs within two weeks, a 50% lower CPI for dedicated campaigns, and a 52% click-to-install rate, showing strong engagement and efficient acquisition.

Kooapps

Chun-Kai Wang

Co-founder & CEO