Case Study: BARDI Smart Home achieves 450 TikTok Shop purchases and 94% higher conversion rate with TikTok for Business

Leveraging Shopping Ads to drive sales from TikTok Shop

BARDI Smart Home, the fastest-growing smart home company in Indonesia, wanted to drive direct purchases through TikTok Shop and boost engagement around the 11.11 holiday. Working with TikTok for Business, the brand aimed to reach potential customers and convert them to buyers without leaving the app using TikTok Shop, creator content, and live shopping events.

TikTok for Business ran Video Shopping Ads and LIVE Shopping Ads using Lowest Cost Bidding and viewer-retention optimization, featuring creator demos and a full-day live session to showcase products and discounts. The campaign reached 4.9M people, drove 450 purchases directly from TikTok Shop (+94% conversion rate vs. account average), 42K profile views, 89K live viewers of at least 10 seconds at under $0.10 per effective live view, and 370 products sold, with creator partnerships accounting for the majority of sales.

BARDI Smart Home