Case Study: Nolan Bros maximizes sales and lowers cost-per-click with TikTok for Business

Leveraging qualified traffic to optimise campaign performance

Nolan Bros is a lifestyle brand selling bespoke designer sunglasses that wanted to reach a broader audience of creatives, trendsetters and digital nomads and to drive high-quality website traffic to maximize sales. To accomplish this they turned to TikTok for Business, using In-Feed Ads and the TikTok Pixel to capture attention and track user behavior.

TikTok for Business ran short, native-style In-Feed Ads and used Pixel data to build custom audiences for retargeting users who had viewed product pages in the past 180 days, pushing prospects further down the funnel. The campaign delivered a $0.21 average cost per click, a 1.2% click-through rate and a 3.4% conversion rate, with retargeting raising conversion efficiency over time, lowering cost per acquisition and improving return on ad spend.

Nolan Bros