Case Study: Liquid I.V. boosts ROAS with TikTok for Business

Leveraging full-funnel solutions and tapping creators to drive ROAS

Liquid I.V. partnered with TikTok for Business and agency Tinuiti to expand reach and drive sales in support of its hydration and sustainability mission. The brand wanted to grow awareness and performance on a new channel while helping further its broader mission of donating hydration to communities in need.

TikTok for Business supported an always-on TikTok strategy using a mix of In-Feed Ads and Spark Ads, including creator-led content from TikTok creators like Kristen Tellez and Sydney Bast. The approach helped Liquid I.V. scale spend by more than 700% from June to October and delivered a 48% increase in ROAS from Q2 to Q3 2021, along with a 40% decrease in CPA QoQ and a 65% increase in CVR QoQ.

Liquid I.V.

Daley Meistrell

Sr. Director of Ecommerce