Case Study: Paint Your Life boosts CVR, lowers CPA, and grows ROAS with TikTok for Business SPC

Leveraging creators to spread the word about PaintYourLife's amazing customized portraits

TikTok for Business worked with Paint Your Life, an eCommerce company that creates custom artwork for special memories. Although Paint Your Life had been successful on TikTok for several years, it faced a dip in performance and struggled to meet KPIs in Q3 2023, just as the holiday season was approaching.

To turn performance around, TikTok for Business implemented Smart Performance Campaigns (SPC) using automation and AI/ML to improve delivery outcomes. The team first focused on complete payments, then expanded with additional SPC campaigns for lower-funnel events like add-to-cart and add-payment-info, helping Paint Your Life achieve a 63% increase in CVR, a 17% decrease in CPA, and a 10% increase in ROAS year over year.

Paint Your Life