Case Study: Forever New boosts CTR and CPC with TikTok for Business

Leveraging creator partnerships and bespoke creative to drive Forever New traffic

Forever New, a fast-growing Australian fashion brand, wanted to reach a younger, more engaged fashion audience on TikTok and drive traffic to its website. To do that effectively, the brand worked with TikTok for Business and creative partner Incubeta to test whether native TikTok-style content would outperform repurposed ad assets on key performance metrics like CPC and CTR.

TikTok for Business helped Forever New use creator-led content through the Creator Marketplace, plus bespoke creative tailored for the platform, featuring influencers such as @sarahazka20 and @dazvarlamova alongside a custom skateboarder concept. The approach delivered strong gains versus repurposed ads: CTR improved by 11% and CPC improved by 8%, while the campaign also saved time and helped Forever New scale creative production with Incubeta’s support.

Forever New