Case Study: Impulse achieves 741% more app installs with TikTok for Business

Launching SKAN campaigns in US and EU markets with optimization for subscriptions

Impulse, a leading brain training app, wanted to expand on TikTok by scaling its SKAN campaigns in the US and EU while keeping cost per acquisition and cost per install under control. The goal was to increase app installs and in-app subscriptions and maintain stable performance as SKAN became a new challenge for mobile advertisers.

Using TikTok for Business and its SKAN solution with In-Feed Ads and Lowest Cost optimization, Impulse focused on reaching users likely to subscribe to the app. TikTok for Business helped deliver a 741% increase in app installs, a 735% increase in in-app subscriptions, and a 2x lift in conversion rate, while reducing CPI and CPA by 21% and growing TikTok’s share of overall app installs by 60%.

Impulse

Dariia Opanasiuk

Chief Marketing Officer