Case Study: Clementoni launches a new challenge game and boosts engagement with TikTok for Business

Launching Clementoni’s brand new challenge game specifically on TikTok

TikTok for Business helped Clementoni, an Italian educational toys company, launch its new CE L’HO question-and-challenge game on TikTok. The goal was to reach a new audience and introduce the game in a platform-first way using TikTok advertising.

TikTok for Business partnered with creators on In-Feed Ads and later ran Collection Ads in an auction campaign, using interactive elements and native-feeling creative to drive engagement. The campaign delivered strong results, including an average 21.39% increase in 100% video view rate and a 107.3% increase in CTR, with one creator ad generating an 81% lift in VTR and 131% lift in CTR; the CE L’HO game also sold out during the campaign period.

Clementoni