Case Study: SEAT boosts urban micro-mobility awareness with TikTok for Business

Launching and boosting awareness for SEAT’s urban micro-mobility division SEAT MÓ

SEAT partnered with TikTok for Business to raise awareness for its urban micro-mobility division, SEAT MÓ, and to tell the story of its electric and connected solutions. The challenge was to introduce the brand’s urban mobility offering to TikTok’s audience in an engaging way that highlighted sustainability, convenience, design, and technology.

TikTok for Business used Spark Ads, a creator-led approach with chef-creator @rafael.nistor, along with a Superlike feature and a mix of One Day Max In-Feed Ad and Reach & Frequency. The campaign generated more than 18.7 million video views, a 6.14% complete view rate, and a 3.55% engagement rate, with the top content reaching 13.48% completed views and 6.83% engagement.

SEAT