Case Study: Motorola achieves 100,000 new TikTok followers with TikTok for Business

Launching a new profile and reaching a new audience for Motorola

Motorola worked with TikTok for Business to launch a new TikTok profile in Italy, aiming to reach a broader audience, build brand awareness, and promote its new Edge 30 smartphone. The challenge was to enter the platform with the right creative approach and start growing an audience from scratch.

TikTok for Business supported the launch with TikTok-specific creator-led creative, a Top Feed Ad using Reach and Frequency to maximize awareness, and In-Feed Ads through TikTok Ads Manager to drive traffic and follower growth. The campaign delivered 100,000 new followers in less than four months, a 9.35% view-through rate, and a 3.6% engagement rate, setting a record pace for Italian advertisers.

Motorola