Case Study: Ristorante Pizza by Dr. Oetker boosts brand awareness with TikTok for Business

Inviting users to discover their #PizzaPersonalities to drive awareness and engagement

Ristorante Pizza by Dr. Oetker worked with TikTok for Business to boost awareness and engagement among 18+ English- and French-speaking Canadians, especially younger audiences, as it sought to stand out in the competitive frozen pizza market and become a top-of-mind choice.

TikTok for Business supported the campaign with TikTok Creative Exchange video packages, Branded Mission, creator-led content, Interactive Add-On Story Selection ads, and Top Feed placements, plus a Brand Lift Study. The campaign delivered 78 million video views, 12 million impressions through Branded Mission, and an 8.6% lift in Ad Recall, helping Ristorante Pizza strengthen brand recognition and engagement.

Ristorante Pizza by Dr. Oetker