Case Study: BM Collagen achieves almost 200% sales growth with TikTok for Business

Increasing sales and creating online brand awareness through innovative TikTok solutions

BM Collagen, a local Thai skincare company reliant on recommendations, faced underperforming advertising and pandemic-driven declines in a highly competitive beauty market. They turned to TikTok for Business, using the Back-to-Business programme and In-Feed Ads to build a stronger social presence and drive e-commerce.

TikTok for Business helped BM Collagen deploy authentic user-generated and unboxing video creatives, frequent ad refreshes, music and outdoor visuals, and used the TikTok Pixel to measure and optimize campaigns. Over two months the campaign drove nearly 200% sales growth, generated over 361,000 clicks and about 57 million impressions, and produced a surge in LINE queries that further boosted social-commerce sales.

BM Collagen