Case Study: Jobs.ie increases reach and traffic among jobseekers with TikTok for Business

Increasing reach and traffic among jobseekers in Ireland

Jobs.ie, an online recruitment platform in Ireland, wanted to boost its cultural relevance with younger jobseekers and increase profile registrations on its website. To achieve this, the company turned to TikTok for Business and its advertising platform to expand reach and drive more traffic.

TikTok for Business used broad audience targeting, best-practice creative, and a simple message — “Find your dreamiest job. In the easiest way.” — aimed at users aged 18 to 34. The campaign delivered nearly 7.2 million impressions, 629,411 users reached, 46,858 clicks, a 0.65% click-through rate, and a CPC of $0.21, while site visits increased by 10% versus pre-launch.

Jobs.ie